With all interview questions, it is really important that you fully understand and appreciate what the employer is actually looking for from your answer.
Firstly, what the employer is really asking you is, ‘How will your skills and ideas fix our problem and help us make our business more successful?’
Now remember talking about your skills openly is great and easy, however when talking about your ideas openly, you have to be a little more careful. After all, you don’t want to give all your ideas away for FREE in your interview.
Don’t give all your ideas away for free in an interview! There are so many people who do this.
The best thing to do is to have two list of ideas, one that doesn’t matter if they take from you at point of interview, ideally give examples of ideas you executed at your previous employer. These are ideas that are already out in the open and used, but more importantly they are tried and tested ideas. The other list which is of more superior ideas that you can release should you start with the company.
Remember though, with both skills and ideas you have to give great examples of how your skills and ideas can help fix their problem. Ask yourself first, what skills and ideas do they need to take their business to the next level? Always read the Job Description and Person Specification when applying for the job, also again when you are preparing for the interview. Reading between the lines of both these documents will give you a greater insight to the companies needs and will help you give strong answers that the employer is looking for from you.